ASTOUND Group started back in 2001 when Dale Morgan had a bold idea: to build a creative, design-first company that would redefine experiential design. We began by crafting unforgettable events and tradeshows for Silicon Valley tech giants, mainly in Asia and Europe. Our secret sauce? A deep understanding of different industries and our clients' unique needs, all while keeping design and craftsmanship front and center.

Fast forward to today, and ASTOUND has grown into a global powerhouse, delivering jaw-dropping projects in 40 countries around the world. We've taken our game to the next level with fully immersive, digitally-driven experiences that don't just wow audiences—they drive real business results. From our humble beginnings to where we stand now, we've always stayed true to our commitment to exceptional service, innovative solutions, and making a lasting impact for our clients.

Our leadership team is a dynamic blend of visionary strategists and creative masterminds, driving innovation and excellence in the world of experiential design and architectural fabrication. Under Dale Morgan’s vision and leadership, he leads ASTOUND's corporate strategy, global recruiting and expansion with teams based across four North American offices and two fabrication shops.