Title:
Marketing Growth Specialist
ASTOUND Group - Las Vegas, NV
WHO WE ARE...
ASTOUND is a global experience design company that specializes in the design and execution of memorable experiences for companies to share with their customers. ASTOUND is a multi-faceted business whose services include architectural fabrication, brand strategy, and development, retail design and store rollouts, digital engagements, trade show booths, branded events, and environments. ASTOUND’s offices span North America, with fabrication facilities that exceed 600,000 square feet. Key office locations include Las Vegas and Toronto.
ASTOUND’s projects span over 40 countries, and their clients are some of the most well-recognized brands across multiple industry sectors including consumer products, sports and entertainment, telecommunications, and technology.
JOB SUMMARY:
We are seeking an experienced Marketing Growth Specialist to join our Las Vegas team. This role is perfect for someone with a background in exhibit or B2B marketing who thrives in data-driven environments and excels at developing and executing high-impact campaigns. You’ll play a critical role in driving lead generation and customer acquisition through Google Ads, Salesforce, and targeted marketing initiatives.
KEY RESPONSIBILITES:
- Campaign Development and Management: Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to drive leads and conversions.
- B2B Focused Strategy: Leverage your B2B marketing experience to develop tailored outreach strategies, including cold email campaigns, that resonate with professional audiences.
- Audience Segmentation: Utilize data analytics to segment and target audiences effectively, ensuring personalized marketing messages.
- Salesforce Integration: Manage and optimize lead tracking and reporting within Salesforce, ensuring seamless integration between marketing and sales efforts.
- Collaboration Across Teams: Work closely with sales and creative teams to create aligned and cohesive campaigns.
- Data Analysis and Optimization: Track campaign performance using tools like Google Analytics and Salesforce, adjusting strategies to maximize ROI.
- Content Creation: Develop engaging and persuasive copy for paid ads, email outreach, and marketing materials, tailored to the exhibit and B2B industries.
QUALIFICATIONS:
- Proven experience in exhibit marketing or B2B marketing is strongly preferred.
- 2–3 years of experience managing Google Ads and LinkedIn Ads campaigns.
- Proficiency with Salesforce and familiarity with CRM integrations.
- Strong data analytics skills, with the ability to interpret metrics and refine marketing strategies accordingly.
- Exceptional written and verbal communication skills, with a talent for crafting engaging marketing messages.
- A collaborative mindset, paired with the ability to work independently in a fast-paced environment
THE VALUES YOU ALIGN WITH:
Just as important as the skills you bring to our team, is alignment with our values. This means that as a collective we will collaborate with the same mindset to deliver incredible, market leading experiences for our clients.
- Steadfast Courage - We fearlessly take on challenges and make bold decisions to achieve remarkable results.
- Unwavering Integrity - We hold ourselves to the highest ethical standards and prioritize honesty, transparency, and professionalism.
- Boundless Creativity - We push boundaries with innovative, collaborative ideas that surpass expectations and create unforgettable experiences.
- Unparalleled Service - We fearlessly take on challenges and make bold decisions to achieve remarkable results.
- Insatiable Curiosity - We never stop learning, exploring, and taking risks to create breakthrough experiences.
- Constant Collaboration - We thrive on teamwork, leverage diverse perspectives, and support each other to deliver experiences greater than the sum of their parts.
BENEFITS AND COMPENSATION:
The compensation package will be commensurate with experience. Our employees are entitled to a standard set of benefits, including health and dental insurance and 401(k) with company match.
- Excellent Medical Insurance
- Excellent Dental Insurance
- Excellent Vision Insurance
- Paid Time Off, Holiday Pay
- 401K matching program after 90 days of employment
- 100% Company Life and Long-Term Disability Coverage
- Employee Referral Program
DIVERSITY COMMITMENT
At ASTOUND, our commitment to diversity, equity, and inclusion is helping us to create not only a great place to work, but also an environment where our employees, customers, and the communities we operate exist in a safe, productive, and enriching environment for everyone. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, and other characteristics protected by federal, state, or local laws.