Camden NJ Innovation Center

ASTOUND partnered with American Water to create an Innovation Center, utilizing immersive digital content to showcase the modern water delivery and the company's innovations.

American Water set out to create more than just a corporate headquarters in Camden, NJ — they envisioned a dynamic Innovation Center that could educate, inspire, and connect visitors to their mission of delivering safe, clean, reliable, and affordable water. At the heart of this initiative was a desire to help every visitor understand the systems, technologies, and innovations behind modern water delivery. 

Challenge 

American Water needed a compelling, visitor-friendly way to tell a complex story: how water gets from source to tap. They wanted to highlight their legacy, showcase current capabilities, and preview future innovations — all while keeping the content engaging for a wide variety of audiences, from students to stakeholders. 

ASTOUND was engaged to concept, design, and produce all digital content across three key zones: Past, Present, and Future. Each area was built around immersive storytelling and digital engagement: 

The Past explored the history of water infrastructure and American Water’s legacy of innovation. 

The Present showcased current technologies and operational excellence. 

The Future imagined what’s next — from smart infrastructure to advanced conservation tools. 

Using a mix of digital media, animation, touchscreen interactives, and dynamic storytelling, ASTOUND transformed technical content into digestible, visually-rich narratives that placed the visitor at the center.

The Innovation Center now serves as a signature space for American Water — blending education, brand storytelling, and technology in one cohesive experience. It has become a destination for visitors, partners, and community members to learn about the critical work that powers modern water delivery. 

ASTOUND’s content helped American Water reinforce its leadership position in utility innovation — and ensured every visitor walks away with a deeper understanding of the value behind every drop.