CIBC
Ambition Centre
Bring ambitions to life, right before your eyes.
CIBC approached ASTOUND to develop digital first experience for their first experiential branch located in Yorkdale Mall in Toronto, Ontario Canada.
ASTOUND Developed 4 unique digital experiences that integrated CIBC’s brand promise of making ambitions, reality.
ASTOUND conceptualized and developed a virtual reality mission to mars, an immersive circular theatre with projection mapping to inspire consumers to think about the ambitions they have for their own lives, a touch screen app where customers could design their dream home and view it in AR, and last a transparent touch screen colouring app for kids.
The store opened in May 2023 with great success.