RED HAT / AI.ARTWALL
At a high-profile summit in Colorado, Red Hat — in collaboration with Narrative PR — wanted to deliver a tech-forward moment that embodied the spirit of human creativity enhanced by artificial intelligence. They envisioned a space where AI could be felt, not just seen — and where interaction was part of the art itself.
Challenge
ASTOUND was challenged with creating an experience that showcased real-time AI in a deeply human way. The activation needed to engage guests at a sensory level, reflect Red Hat’s innovative brand, and function seamlessly in a high-traffic summit setting. It had to feel alive, adaptive, and driven by the people interacting with it — not just another screen on a wall.
Solution
ASTOUND developed AI.ARTWALL — a real-time generative installation powered by StreamDiffusion and motion-tracking technology. A camera captured attendee movements and translated them into swirling digital brushstrokes on a massive LED canvas at 15 frames per second. Every gesture became a stroke, every movement a transformation — resulting in a continuously evolving digital painting where no two visuals were the same. The wall’s artistic style and behavior were customized to reflect Red Hat’s brand energy and summit theme, ensuring a one-of-a-kind experience.
Outcome
Over 5,500 guests interacted with AI.ARTWALL during the summit, making it one of the most talked-about installations of the event.
The experience turned attendees into co-creators, offering a bold, beautiful blend of human expression and machine intelligence. For Red Hat, it wasn’t just an activation — it was a brand statement: immersive, innovative, and built to engage on a whole new level.