RED HAT / AI.PHOTO
Red Hat wanted to give attendees a digital keepsake they wouldn’t forget — something shareable, personalized, and powered by AI. Narrative PR turned to ASTOUND to make that vision real.
Challenge
ASTOUND was tasked with creating a photobooth experience that felt far more imaginative than a standard snapshot. It had to feel quick, fun, and futuristic — while still aligning with the event’s themes and brand identity. The output needed to be instantly accessible and social-media ready, creating a ripple effect well beyond the event itself.
Solution
ASTOUND developed AI.PHOTO, a custom-built avatar photobooth where attendees could snap a quick photo and instantly drop themselves into a stylized, AI-generated world of their choosing. Options ranged from surreal dreamscapes to branded Red Hat environments.
With lightning-fast processing, seamless UI, and real-time rendering, every guest walked away with a shareable avatar portrait in seconds — without the friction of traditional green screen setups.
Outcome
With over 2,100 AI portraits created during the event, AI.PHOTO became a standout destination within the summit.
Attendees lined up to create their avatars and share them across social platforms, amplifying Red Hat’s brand in playful, personal ways. The activation was proof that when technology, storytelling, and guest delight intersect — even a photo booth can become an unforgettable brand moment.