Allegiant Stadium
Sponsorship Integration
& Activation Services

ASTOUND was selected as the preferred vendor to lead Sponsorship Integration and Activation Services for Allegiant Stadium to implement a cohesive, master-planned approach to sponsorship integration and activation for the 20+ founding partners.

Our work included the development of a digital, print and video Experiential Style Guide, the ideation, build and implementation of all sponsors entitlement spaces and ongoing management services to work closely with the complex stakeholder network of corporate, partners, builders, architects, and trades.

A robust onboarding and management program allowed us to develop partner activations that unified individual business goals that all worked within the Raiders and Allegiant Stadium core brand ethos and elevated the fan experience. Projects as large and integrated at these are always met with challenges due to construction scheduling, creative decision/approval processes, conflict over budget and in this projects case – COVID 19 pandemic during the home stretch of project completion . Delays were inevitable and the uncertainty on the project progression had impacted our ability to guarantee our original delivery date. Communication at every level was the key to success – whether it was the owner, a CEO of one of our sponsors or a trade on-site – we ensured that all parties were made aware of changes or requests as they occurred to alleviate any potential stress or confusion upon completion.

ASTOUND was the liaison between all parties to ensure that the fan & guest experience was at the core of every decision that was made. Our deep understanding of the project allowed us to bridge the gap and help guide decision making between the partners, the integrated stadium development team, Raiders corporate and sales team. We worked closely to maximize partner investments and generate incremental sponsorship opportunities with creative ideas, non-traditional assets and offline enhancements.

ASTOUND delivered a phased approach to all partners from Discovery and Concept Design through Fabrication and Installation. We built a dedicated Raiders environment at our Las Vegas office featuring project sample boards, meeting space, stadium plans/models and a proprietary VR experience where clients could walk through live models of their designs integrated into the stadium.

ASTOUND worked closely with the overall build schedule and stakeholders to develop a detailed project plan that would allow for concept development, review cycles, production and installation that dovetailed with the master stadium schedule.

By having creative, fabrication and installation all under one roof, we were able to turn progressive concepts into functional builds quickly and efficiently resulting in a seamless client experience. Our intimate knowledge of every sq ft of the stadium meant there were no surprises when it came to installation

Submittal Package

As a key investment in the operation and innovation of the project, ASTOUND built the Raiders Experience Center featuring collaborative work environments for the complete project team and an interactive Holodeck VR experience to walk through live stadium models and creative, stadium material and design boards.