Amazon
CES

Amazon Alexa and their creative agency, design scene, teamed up with ASTOUND to design a custom private space at CES.

To promote their latest products and services, elements such as lighting, hanging signs and live music created the perfect getaway from the busy tradeshow floor. Upon entering the atmospheric ballroom, guests were guided seamlessly through different product zones which were color-coded and identified using overhead LED halos. Custom household vignettes and lifestyle scenarios were built for each zone to give guests the full real-world experience. Product specialists were also available at all major areas of the room to demonstrate live demos.