Arthrex
AAOS Annual Meeting

ASTOUND developed a bold new design concept for Arthrex’s presence at the AAOS annual meeting.

The design included more than 12 large video walls capable of demonstrating medical devices and key orthopaedic procedures, capturing the attention of attendees with strong visuals and graphics. The meticulous illumination of the multi-part fabric ceiling and backlit 3D logo was intended to draw attention and provide a lasting impression of the visual dominance of the booth.

Visitors drawn into the space were immersed into an experience that was educational, engaging, and architecturally impressive—through the integration of professional video animations and thousands of products on display.