BBC America
San Diego ComicCon

BBC America worked with ASTOUND for the past several years to refresh their ComicCon experience and bring attendees a new surprise each year.

With merchandising being a top focus for BBC America at ComicCon, ASTOUND designed and custom fabricated multipurpose product display cabinets and shelving units with modular graphic panels that could be repurposed for a number of years. The overhead signage featured a four-sided LED video display for programmable media that was visible across the show hall. Inside the booth, attendees were treated to new interactive experiences each year such as selfie stations and VR gameplay.