Behavior Interactive
PAX East

An intriguing experience that felt like a completely different world-complete with shareable moments and an array of video game stations.

Attendees were initially excited and drawn into the booth by the massive intriguing graphics, scenic props, and dramatic lighting throughout the Behavior Interactive booth. Once greeted at the reception counter, attendees were asked to join the queue surrounding the booth where they would wait for the opportunity to test-play the new title–Death by Daylight–in a small group at a dedicated demo area. The booth had a constant queue of gamers eager to test out the unreleased games for the entire duration of PAX East.