Blizzard
Licensing Expo

Blizzard Entertainment showcased a number of their most notable titles with the goal of generating new clients and growing existing relationships.

From the exterior, attendees on all sides were presented with large colorful hanging banners at each corner to highlight some of the most popular games and characters developed by Blizzard. Blizzard Entertainment’s eye-catching booth featured their most notable titles – such as Warcraft, Starcraft, Diablo, and Overwatch. Within the booth, two internally-lit display cases were incorporated to showcase the character-rich products from the aisle and within the booth, maximizing the impact of each case. Inside, Blizzard offered a few casual meeting and lounge areas for attendees to sit and chat with Blizzard reps.