CIBC
Ambition Centre

CIBC approached ASTOUND to develop digital first experience for their first experiential branch located in Yorkdale Mall in Toronto, Ontario Canada.

ASTOUND Developed 4 unique digital experiences that integrated CIBC’s brand promise of making ambitions, reality.

ASTOUND conceptualized and developed a virtual reality mission to mars, an immersive circular theatre with projection mapping to inspire consumers to think about the ambitions they have for their own lives, a touch screen app where customers could design their dream home and view it in AR, and last a transparent touch screen colouring app for kids.

The store opened in May 2023 with great success.