Citrix
North American
Trade Show Program

Citrix partnered with creative partner, DoubleShot Creative, and ASTOUND to develop a new configuration of their modular booth design.

Using existing properties from previous booth vendor, ASTOUND improved upon the existing consumer experience by integrating new engagement features and refurbishing existing properties. In addition to several Citrix demonstrations throughout the show, visitors were treated to a number of different experiences within the booth space, such as a live caricature artist and a special live-hacking demonstration by the ‘World’s Most Famous Hacker’, Kevin Mitnick, which captivated attendees immediately on the opening day.

The caricature artist transformed attendees from the physical to the digital world through custom app technologies. The tall LED tower acted as a beacon on the show floor to help guide attendees to the Citrix booth.