ASTOUND was tasked with the creative ideation, strategy, design, fabrication execution, and event production support on the day of the annual Guts & Glory charitable event.

Our scope included: Ideating 2 sets of 12 challenges that were inclusive of various physical/mental capabilities and modular in nature for budget efficiency and year-over-year challenge reimagination. Logistical planning and execution for gameplay, scoring methodology, set-up, and take-down. Volunteer recruitment, training, and supervision. Copywriting for challenge descriptions, buzz-worthy challenge naming, and rules.​

Going above and beyond, our team recommended the incorporation of Covenant House's core values, sparking new moments for teamwork, joy, and education. ​

Nearly 40 corporate donor teams participated in the event making it Covenant House’s top-performing charity activation of the year ringing in over $400K for a great cause!​