Grayscale Investments
NYSE Outdoor Activation

Grayscale partnered with ASTOUND to develop a strategic activation experience to promote the launch of a new ETF.

Working directly with the client, ASTOUND developed the strategy and design approach to promote the official launch of their new “Future of Finance” ETF, GFOF. To build some targeted brand awareness around the ETF launch, we delivered a temporary takeover of the New York Stock Exchange façade.