House of Tweed
Traveling Pop-Up

ASTOUND created a traveling pop-up for house of tweed that activated alongside events and festivals throughout the summer.

Once age and valid ID was confirmed, visitors are asked to fill out a quick survey on an iPad to gather some demographic and background statistics of their audience. Then, visitors were directed into the ‘Discovery Zone’ where they could partake in a trivia game that tests their cannabis knowledge through five questions – completion of the game earns them a drink ticket for one of three kombucha or cold pressed juice concoctions. Engagement with the Tweed brand was extended even further as visitors could play one of the games on-site, which featured fun facts and information about cannabis directly on the playing pieces.