Challenge

The challenge was to design an immersive, large-scale experience that effectively communicated Hyundai's cutting-edge advancements in hydrogen technology and software, while guiding visitors through multiple distinct zones and meeting rooms.

Solution

ASTOUND developed a dynamic space with fabric walls and clearly defined rooms, enabling a self-paced journey through Hyundai’s innovations. The setup featured 11 meeting rooms and 5 product zones, each highlighting different aspects of Hyundai's future-focused technology.

Outcome

The activation successfully conveyed Hyundai's vision, offering an engaging, memorable experience that reinforced their leadership in innovation and sustainability at CES 2024.