Jordan X Vogue
NY Fashion Week

Astound created a private space for a new york fashion week collaboration between Jordan brand and Anna Wintour

The blacked-out entry room offered the visitor’s first look at the AWOK signature sneaker. Through the large double-door, the visitor enters an entirely red space where they had the opportunity to view the entire AWOK signature collection of apparel and footwear. All visitors were given the chance to purchase the shoes and enjoy a live DJ performance in this red space. Additionally, a live photo experience in a forced-perspective tunnel was offered to all visitors which was emailed to the visitor immediately and encouraged to post on social media. For anyone that did make a purchase, there was a private massage area upstairs where they could enjoy a complimentary massage.