Leo Burnett | Cronos Group
Summer Festival Activation

Spinach Summer Festivals was an activation designed to increase brand awareness and collect data at a series of festivals across Ontario

The activation consisted of an enclosed 19+ only area which housed the main container structure built from four stacked shipping containers along with games, prize activations, a viewing platform and a shareable photo moment. Consumers were able to sign up to an e-newsletter in order to earn a ticket to spin a prize wheel. Once the consumer had taken part in the prize wheel, they were able to relax at picnic tables and Muskoka seating or get a little more active by playing games such as giant Jenga or cornhole.