M&Ms | Mars Inc.
Arrivals Pop-Up

M&M’s decided to create a pop-up experience inside Canada’s busiest transport hub – Toronto’s Union Station

The pop-up was intended to help build a social media buzz for the "Flavor Vote" and encourage visitors to share their ‘votes’ online through social posting. The theme for the space was conceived around the idea of Taking a Trip Around The World. When visitors entered the space, they were guided by wayfinding on the floor to different areas of the activation space. 

One wall was filled with a display of special merchandise while the opposite wall featured three color-coded airline seats for a social photo opp. The idea behind the color-coded seats as that the visitors would place their ‘vote’ by sitting in the corresponding seat and sharing on social media.