Miller Coors
Distributors Conference

A two-day conference that allowed corporate presenters to discuss all facets of the Miller Coors brands with the 3500 attendees.

ASTOUND provided management, technical direction, fabrication, graphics, labor and trucking services for the Miller Coors Distributor Conference–compromised of General Session, Brand Showcase and live performance pool party featuring Lenny Kravitz and his band. The conference also featured a 21-brand showcase that captured the personality of each brand and allowed for interactive participation from the distributors within each brand space.

All facets of the project incorporated multimedia–including theatrical lighting, video, audio, and special effects–which helped to amplify the overall user experience and differentiate each unique engagement opportunity presented in the Brand Showcase.