Ripple
Swell Conference
Connecting leading experts on policy, payments and technology for the most provocative dialogue in global payments.
The inaugural Swell Conference by Ripple aimed to bring together leaders in banking and blockchain who are committed to changing the way the world moves money today. Swell attracted a roster of payments experts and industry luminaries to discuss trends, success stories of blockchain implementations and real-world blockchain use cases to meet changing customer demands for global payments.
Focusing on some of the key reasons of why people attend conferences, Swell was designed around an inviting and inspiring ambiance supported by superior customer service that would encourage interaction between attendees. Starting from the streetside, attendees were guided down the driveway with a vibrant graphic that introduced the overall theme—The Future is Here—and gradient branding used throughout the space. Attendees were greeted with the option of an outdoor or indoor lounge space outfitted with leather chesterfield sofas where they could enjoy some hors d’oeuvres and drinks prior to commencement. Once invited into the presentation space, attendees were led through a light tunnel towards the future of banking. In the presentation space, attendees could explore a number of features such as demo rooms, hall of fame wall, and the technology displays.