Working directly with client-partner, Narrative PR, ASTOUND engineered and fabricated all the custom features that make up the bulk of the installation.

Open to the public during Small Business Week, the installation includes first-person anecdotes from business owners and statistics about five key stages of the business journey, including colorful spheres with statistics detailing, for example, the difference in the amount of startup funding to goes to men and women, or that nearly two-thirds of doctors worry about unexpected expenses. There’s an archway dedicated to who’s influenced a business’s launch, and a “doubt and isolation” cylinder with audio from imaginary naysayers to convey how entrepreneurs are driven to question their judgment.​