Shure
Trade Show Program

Shure’s interactive booth promoted the launch of their two new Aonic wireless products – the Aonic 215 True Wireless Earbuds and Aonic 50 Wireless Headset.

To stand out at a high caliber event like CES, Shure worked with ASTOUND to let their audience experience a real-world experiential setting called "Upgrade to Concert Class." Taking inspiration from an airline safety video, attendees checked in at the front counter and were handed the new wireless products. Once seated in an alluring representation of an airline fuselage, they were guided through a storyline that weaved through the details that make Aonic innovative. The product features adjustable noise canceling with environment mode, which allowed users to fine-tune how much of the outside world to be let in.