Simon Malls
The Crystals Pop-Up
Las Vegas

The Crystals Mall played host to an exclusive one-day event which gave luxury retailers from the mall each a premium environment to display one of their key products.

Three separate pop-up displays were designed to emulate the angular, dynamic design of the iconic Crystals mall on the Las Vegas strip. The three custom displays were installed in the centre of the mall while a DJ offered some musical landscaping to capture the interest of passersby from all directions. Once inside one of the displays, visitors could explore and learn more about the key products while brand ambassadors were present to speak to any given product. Visitors were also offered food and takeaways to extend the overall brand experience beyond the physical spaces.