Sunwing Airlines
Concept Store

To test the benefits of a brick-and-mortar store, Sunwing Airlines created a temporary concept store inside Canada’s busiest mall.

Upon entering the space, visitors were greeted by Sunwing representatives and guided towards display cases which featured unique Sunwing artifacts. Visitors were then brought over to the touchscreen station to discover their ultimate vacation and walked through the contest area before entering the queue for the VR kite-simulation machine. Following their kite-simulation, visitors were given the option of sitting down with a Sunwing representative to plan a vacation or indulge in some Jamaican culture at their pop-up food vendor.