Syniverse
MWC Barcelona

To fulfill their busy schedule of back-to-back meetings each year at MWC, Syniverse created a unique office environment on the show floor.

To really drive home the idea of an immersive office environment right on the show floor, Syniverse leveraged a fully-enclosed booth design which helped to funnel attendees through the carefully designed visitor journey. From the exterior through to the interior, attendees were greeted by a series of vibrant eye-catching graphics and design features. Brand ambassadors within the booth also greeted guests by either checking them into their pre-arranged meeting or guided them towards one of the lounge areas to wait to speak with a representative. The upper level of the booth was dedicated to VIP meetings only.