Starbucks | Teavana
Infusions Pop-Up Tour

To promote the release of 3 new Teavana Shaken Iced Tea Infusions flavors, Starbucks/Teavana invested in a mobile pop-up activation

The activation itself was a portable trailer that unfolded to reveal a Teavana drink bar and a cozy lounge space where festival-goers could enjoy their Teavana samples. It travelled between a variety of weekend festivals during the summer. From a distance, festival-goers could navigate towards the bold and vibrant landmark of inflatable fruit and iconic Starbucks logo that was visible atop the Teavana activation. Once guests arrived at the pop-up, they could choose to sample one of three new Shaken Iced Tea Infusions flavors—which were explained on a small sign beside the bar.