The Gap
Denim Innovation Studio

Gap introduced a series of new denim lines which showcases some innovative stretch and compression technologies.

At the entrance of the revamped GAP store, guests were presented with a series of mannequin displays showcasing the new GAP denim brand – Sculpt. Clothing inventory was highlighted using LED lighting on the appropriate sections of the massive mannequin displays. To promote some of The GAP’s sustainable practices, real foliage paired with a compelling description on the central tower helped guests understand GAP’s sustainability efforts and make the connection with the Sculpt brand.