Welcoming Christian Ciliberto: A Visionary Leader for ASTOUND’s Next Chapter

At ASTOUND Group, we are constantly pushing the boundaries of what is possible to redefine experiential marketing and immersive design. Our dedication to creating transformative environments calls for visionary leadership—people who bring expertise, creativity, and an unwavering commitment to quality.

Bringing concepts from rendering to reality takes more than an amazing team, it takes amazing leadership as well. That’s why we’re thrilled to announce Christian Ciliberto as our new Chief Financial Officer & Head of Special Projects. With a remarkable career spanning global operations, architectural innovation, and sustainable practices, Christian’s leadership will be instrumental in guiding ASTOUND’s future growth and success.

A Legacy of Excellence

Christian joins ASTOUND following his tenure as CEO of Frener & Reifer, a global leader in bespoke architectural design and engineering. Under his guidance, the company became synonymous with projects like the Steve Jobs Theater in Cupertino, La Samaritaine in Paris, and the and the BMW Trias Bridge in Munich.

Reflecting on his transition to ASTOUND, Christian shared:
"My experience at Frener & Reifer seamlessly complements the future I envision at ASTOUND. Both organizations share core characteristics: they are mid-sized, privately-owned companies with a deep-rooted culture of craftsmanship, quality, and an unwavering focus on client satisfaction."

Driving ASTOUND’s Vision

As CFO, Christian’s leadership will strengthen ASTOUND’s financial strategy while aligning with our core values of innovation and precision. His insights into balancing technical precision with creativity mirror ASTOUND’s approach to creating exceptional environments.

"At ASTOUND, as at Frener & Reifer, it’s about combining industry standards with bespoke solutions to achieve something truly unique. The goal remains the same: exceeding expectations and delivering excellence," Christian noted.

Sustainability and Innovation

Sustainability and Innovation Christian’s expertise extends to sustainable practices, an area ASTOUND continues to explore and expand. Speaking on this, Christian emphasized: "Sustainability is no longer just a value—it’s a practical and ethical necessity. My experience showed me how sustainability can drive cost optimization while addressing environmental responsibility. At ASTOUND, we have an incredible opportunity to embed these principles into our processes."

A Vision for Growth

Looking to the future, Christian sees tremendous potential for ASTOUND to grow:
"I see enormous potential for ASTOUND to grow both vertically and horizontally. Vertical expansion could involve enhancing the client experience by offering comprehensive turnkey solutions, while horizontal growth could see us leveraging our expertise to tap into adjacent business areas."

Building the Future Together

Christian’s philosophy aligns perfectly with ASTOUND’s vision:
"Leadership in competitive markets boils down to one thing: uncompromising quality. ASTOUND doesn’t compete on price; we compete on our ability to deliver certainty. Clients choose us because they know we’ll secure their goals, meet their expectations, and exceed their standards."

With Christian’s leadership and ASTOUND’s commitment to innovation, we are ready to set new benchmarks in experiential design, sustainability, and client satisfaction.

Welcome to the ASTOUND family, Christian. Together, we’re building the future of immersive environments.