Toronto Raptors
Free Agent Trailer

ASTOUND worked with Sid Lee and MLSE to design an experience for a free agent player as a reminder of his time with the Toronto Raptors.

Build a trailer in two weeks and wait patiently for the call to meet the free agent. (Due to scheduling and secrecy around the team meetings, we had to develop a mobile experience that could meet up with the player wherever he was.)

Dark upon entrance, you can only hear the chanting of the crowd in the background : “We the north, we the north.” Lights come up and reveal the space. As you walk further into the space, video begins and you are taken on a journey through past, present and future of the Raptors with this player.