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Design & Prototyping

Design Optimization

Your Next Design Optimization Agency

Offering innovative solutions to enhance your projects.

ASTOUND is a leading design optimization agency dedicated to enhancing your projects through innovative solutions. Our team employs advanced methodologies to optimize design processes, improving performance, reducing costs, and ensuring sustainability. We work closely with clients to refine product designs, making them more practical and efficient for production.

See the work

We provide end-to-end solutions for:

Selected work



Lululemon
Retail Façades

Lululemon contracted astound to facilitate the fabrication and installation of their new custom storefronts for stores across toronto.



Madame Tussauds
Marquee Facade

To amplify their streetside presence, Madame Tussauds replaced their fabric canopy signs with a custom theatre-style marquee façade.



Nike
Flagship Store
Façade & Staircase

ASTOUND joined an all-star team of designers and architects on a journey from inspired ideation to the creation and installation of massive yet airy glass-and-steel elements crafted to immerse consumers into a Nike experience. The façade of Nike’s new Canadian flagship store featured 2,000 square feet of digitally printed, fluted panels suspended by just 36 connections to the base building; the store’s staircase—suspended from the interior slab assemblies—creates an oversized form that appears to float off the floor.



Holt Renfrew
'Gifts Come True' Campaign

Holt Renfrew launched their national holiday campaign across Canada to build their reputation as an innovative high-end retailer.

Frequently Asked Questions

What are the steps to design optimization?

Design optimization typically involves the following steps:

  • Define Objectives: Clearly state the goals of the project, such as reducing weight, minimizing cost, or improving performance.
  • Identify Constraints: Recognize any limitations or requirements that must be adhered to during the design process.
  • Model Creation: Develop a detailed model of the product or system to analyze its performance under various conditions.
  • Analysis: Use simulation tools to predict how changes to the design affect its performance.
  • Optimization: Apply algorithms to refine the design, testing different variations to find the most efficient solution.
  • Verification: Test the optimized design to ensure it meets the initial objectives and performs reliably under expected conditions.