Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR is used in various applications across multiple sectors including entertainment, marketing, education, and health, enhancing real-world objects with digital details.

Augmented reality works by using devices such as smartphones, tablets, or specialized glasses to add digital elements to the real world. Typically, AR applications use a camera to capture real-time images and then overlay digital information—such as graphics, data, or animations—onto these images, creating a composite view where physical and digital objects coexist.

Augmented reality is used in businesses for various purposes, including training and simulation, on-the-job support, product design and visualization, and interactive marketing. AR can help companies enhance product demonstrations, provide immersive training environments, and create engaging marketing campaigns that allow customers to experience products in a new way.

Augmented reality is used for enhancing real-world experiences with digital information and media, such as graphics and videos, to provide interactive experiences in education, training, retail, gaming, and more. It allows users to view additional information overlaid onto the physical world, making complex data accessible and understandable within the context of real-life action.