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Digital & Interactive Tech

Trade Show Strategy and Planning

Trade Show Strategy and Planning Services

Strategize Your Next Trade Show Today

See the work

We provide end-to-end solutions for:

Selected work



Volkswagen
CES

ASTOUND proudly partnered with Schachzug to unveil the new Volkswagen ID.7 Electric Sedan. 



Rubrik
VM World

To separate the brand from the rest of the crowd, Rubrik needed to make a serious impact with an unconventional creative solution.



Cariad
CES

It featured a spacious second-floor balcony, expansive window walls, and dynamic LED screens showcasing custom graphics. 



Furrion
CES

ASTOUND designed a unique experience for Furrion at CES complete with a fifth-wheel RV and massive yacht.

Frequently Asked Questions

How do you maximize a trade show?

Maximizing a trade show involves several strategic steps:

  • Pre-Show Planning: Identify your objectives for the trade show, such as lead generation, brand awareness, or direct sales. Plan your booth design, promotional materials, and staffing accordingly.
  • Engagement Strategies: Develop interactive elements and engaging content for your booth to attract and retain visitors. Consider live demonstrations, interactive displays, or contests.
  • Pre-Show Marketing: Utilize email campaigns, social media, and partnerships to announce your presence at the trade show and schedule meetings with potential clients beforehand.
  • Training Staff: Ensure that your staff is well-trained on your products and can effectively communicate your brand message.
  • Follow-Up: Implement a robust follow-up strategy for the leads collected at the trade show to convert them into customers. Quick follow-up with personalized messages can significantly increase conversion rates.

What is trade show strategy?

A trade show strategy is a plan that outlines how a company will participate in trade shows to meet specific marketing and business objectives. This strategy encompasses booth design, staffing, promotions, networking, lead capture methods, and post-show follow-up. It is tailored to maximize ROI from the event by enhancing brand visibility, engaging potential clients, and forging industry partnerships. A good trade show strategy is aligned with the company's overall marketing strategy and tailored to leverage the unique opportunities that trade shows provide for in-person interactions and demonstrations.