Skip to main content
Sports & Venues

Fan Tracking & Smart Stadiums

Revolutionize Fan Experiences with Smart Stadium Technology

Advanced Solutions for Smart Arenas and Fan Tracking

Revolutionize the way fans experience sporting events with ASTOUND's smart stadium technology solutions. We integrate advanced systems for fan tracking, personalized services, and enhanced security to create smart arenas that are not only more interactive but also safer and more efficient. Our technology solutions provide real-time data analytics, enabling stadium operators to optimize operations and deliver a superior fan experience.

See the work

We provide end-to-end solutions for:

Selected work



Molson Coors
Coors Light Landing

The Molson Coors partnership with the Las Vegas Raiders encompasses a variety of brand experiences inside Allegiant Stadium, which includes the Coors Light Landing – the venue’s most anticipated sponsorship space. This lounge space required custom branding solutions that would attract and immerse fans in an unforgettable brand experience.



Coca-Cola
Red Zone Experience

Coca-Cola was seeking an iconic brand moment throughout the Red Zone that engages fans in a fun and unique way, while driving to point of sale.

Frequently Asked Questions

What is smart stadium technology?

Smart stadium technology encompasses a range of digital solutions that enhance operational efficiency and fan experiences in sports venues. This includes high-speed connectivity, IoT devices for monitoring and managing venue operations, digital ticketing systems, mobile apps for food ordering and seat upgrades, and large digital displays for immersive viewing.

How does fan tracking work in smart stadiums?

Fan tracking in smart stadiums uses technologies like Wi-Fi, Bluetooth beacons, and RFID to monitor and analyze fan movements and behaviors. This data helps stadium operators understand crowd dynamics, optimize venue management, and deliver personalized content and promotions directly to fans' mobile devices.