Venue Signage and Branding
Stadium and Arena Signage
Innovative Wayfinding and Graphics for Sports Venues
Elevate the fan experience in your sports venue with ASTOUND's innovative stadium and arena signage solutions. Specializing in dynamic wayfinding and impactful graphics, we design and implement signage systems that not only guide visitors seamlessly through your facilities but also reinforce your brand's presence. Our expert team creates custom signage that enhances navigational efficiency, promotes safety, and supports the overall aesthetic of your venue, ensuring every sign, from directional to promotional, is visually appealing and strategically placed.
We provide end-to-end solutions for:
- Concession Design
- Corporate Partner Master Planning
- Digital Integrations & Experiences
- Fan Experience Design & Engagement Zones
- Fan Tracking & Smart Stadiums
- Lounge & Luxury Suite Design
- Sports Activation Events
- Stadium Renovations
- Stadium Sponsorship Strategy & Activation
- Venue Signage and Branding
Selected work
We helped the raiders move into a stadium built to redefine sports entertainment for the twenty-first century.
The Raiders invited ASTOUND to partner on everything from groundbreaking creative to deep project management and state-of-the-art fabrication that no one else could do. We got it done.
Frequently Asked Questions
How does stadium signage improve the fan experience?
Stadium signage plays a crucial role in enhancing the fan experience by ensuring smooth navigation throughout the venue. Well-designed signs help minimize confusion, reduce congestion, and provide essential information, allowing fans to focus on enjoying the event rather than worrying about finding their way around. Effective signage also contributes to safety by clearly marking exits, restrooms, concessions, and other key areas.
What are the best practices for sports stadium wayfinding?
Best practices for sports stadium wayfinding include:
Clarity and Visibility: Use large, readable fonts and high-contrast colors to ensure signs are easily visible from a distance.
Consistency: Maintain consistent design elements throughout all signage to ensure easy recognition and understanding.
Strategic Placement: Position signs at key decision points along routes, such as intersections and entries/exits, to guide visitors intuitively through spaces.
Multilingual Options: Include multiple languages on signs to accommodate a diverse audience.
Use of Symbols: Incorporate universal symbols for easy comprehension by all, regardless of language proficiency.
Digital Integration: Employ digital signs for real-time updates and interactive navigation, enhancing the dynamic of the fan experience.
How can stadium graphics enhance brand visibility?
Stadium graphics significantly enhance brand visibility by creating memorable visuals that capture fans' attention. Large-scale banners, murals, and digital displays featuring team colors, logos, and sponsors' branding not only invigorate the aesthetics of the venue but also ensure that brands are prominently showcased to both live and broadcast audiences. Well-executed graphics create a vibrant atmosphere that can leave a lasting impression, turning every game into an opportunity to strengthen brand recognition and loyalty.