A product demonstration video is a visual presentation that showcases how a product works. It typically highlights the product's features, explains its benefits, and demonstrates how it can be used to solve specific problems. These videos are an effective tool for conveying complex information in an easy-to-understand format, helping potential customers visualize the product in action and understand its value proposition.

The primary difference between a product demo and an explainer video lies in their focus and content:
Product Demo: A product demo specifically focuses on demonstrating how a product works. It is detailed and shows the product in action, highlighting its functionality and features.
Explainer Video: An explainer video provides a broader overview of a product, service, or company. It often addresses the why and what of the product or service, explaining the problems it solves and why it's needed, sometimes without going into detailed functionality.

Having video in product demonstrations offers several advantages:
Engagement: Videos are more engaging than text or static images, capturing attention more effectively.
Clarity: Videos can demonstrate the functionality of a product more clearly and effectively than manuals or descriptions.
Memory Retention: Viewers are likely to remember visual and auditory information better than text.
Accessibility: Videos can be shared easily across various platforms, reaching a broader audience.
Versatility: Videos can be used in multiple settings, including online platforms, trade shows, and direct sales pitches, providing flexibility in how they are utilized.