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Data and Analytics

Tour Management

Data and Analytics Services

Enhance your tour operations with ASTOUND's Professional Tour Management Services, leveraging advanced data and analytics to streamline every aspect of tour planning and execution. Our expert team utilizes sophisticated analytical tools to monitor and optimize tour performance, ensuring your operations are both efficient and effective. From route optimization to audience engagement analysis, we provide insights that help you make informed decisions, enhance the attendee experience, and improve overall management practices.

Whether you're a tour manager, tour organizer, or part of a broader event coordination team, ASTOUND's data-driven approach ensures that all elements of your tour are seamlessly integrated and aligned with strategic goals, providing a superior experience for both organizers and participants.

See the work

Selected work



Twitch
Lounge at Allegiant Stadium

ASTOUND built a Twitch environment to reflect the brand’s position as founding partners of the NFL’s most exciting teams.



Okta
On the Road Virtual Event

Okta hosted a virtual showcase tour called ‘Okta on the Road’ in three regions (west, east, apac) in place of a live global road show.

Frequently Asked Questions

How is tour revenue calculated?

Tour revenue is typically calculated by aggregating various income streams associated with the tour. This calculation includes:
Ticket Sales: Adding up the total revenue from sold tickets.

Merchandise Sales: Summing the income from merchandise sold at events or online during the tour period.

Sponsorships: Including payments from sponsors who support the tour financially.

Ancillary Sales: Accounting for additional sources of income such as VIP packages, meet-and-greets, and other special offerings.

To get a complete picture, these revenues are often offset by the costs associated with organizing and running the tour, including venue rentals, travel expenses, staff salaries, marketing costs, and production expenditures. The final net revenue provides a clearer picture of the financial success of the tour.