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Data and Analytics

Tour Management

Data and Analytics Services

Enhance your tour operations with ASTOUND's Professional Tour Management Services, leveraging advanced data and analytics to streamline every aspect of tour planning and execution. Our expert team utilizes sophisticated analytical tools to monitor and optimize tour performance, ensuring your operations are both efficient and effective. From route optimization to audience engagement analysis, we provide insights that help you make informed decisions, enhance the attendee experience, and improve overall management practices.

Whether you're a tour manager, tour organizer, or part of a broader event coordination team, ASTOUND's data-driven approach ensures that all elements of your tour are seamlessly integrated and aligned with strategic goals, providing a superior experience for both organizers and participants.

See the work

Selected work



Starbucks | Teavana
Infusions Pop-Up Tour

To promote the release of 3 new Teavana Shaken Iced Tea Infusions flavors, Starbucks/Teavana invested in a mobile pop-up activation



Travis Mathew
Life on Tour Trailer

A traveling experience where attendees had the opportunity to interact with the brand on the road at various golf courses and tournaments.



Coca-Cola
Bottle Art Tour

The travelling art exhibit featured some of the most notable and memorable original artworks to feature Coca-Cola imagery.



Make Up For Ever
HD Foundation Tour

ASTOUND created a traveling environment where customers could get their make-up done by professionals and test out exclusive products.

Frequently Asked Questions

How is tour revenue calculated?

Tour revenue is typically calculated by aggregating various income streams associated with the tour. This calculation includes:

  • Ticket Sales: Adding up the total revenue from sold tickets.
  • Merchandise Sales: Summing the income from merchandise sold at events or online during the tour period.
  • Sponsorships: Including payments from sponsors who support the tour financially.
  • Ancillary Sales: Accounting for additional sources of income such as VIP packages, meet-and-greets, and other special offerings.
  • To get a complete picture, these revenues are often offset by the costs associated with organizing and running the tour, including venue rentals, travel expenses, staff salaries, marketing costs, and production expenditures. The final net revenue provides a clearer picture of the financial success of the tour.