Promotion and Marketing
Touring Promotion & Marketing
Event promotion services
Boost the impact of your events with ASTOUND's Touring Promotion & Marketing services. As a leading event promotion company, we offer comprehensive strategies executed by expert tour promoters to ensure your event captures attention and achieves significant success. Whether it’s a concert series, a corporate tour, or a special promotional event, our team is equipped to manage all facets of marketing and promotion to bring your vision to life.
We specialize in crafting memorable experiences that engage audiences and build lasting connections. Utilizing a mix of traditional and digital marketing tactics, we tailor our approach to fit your unique needs and goals, ensuring maximum exposure and return on investment.
We provide end-to-end solutions for:
Selected work
To promote the release of 3 new Teavana Shaken Iced Tea Infusions flavors, Starbucks/Teavana invested in a mobile pop-up activation
Frequently Asked Questions
What is an event promotion?
Event promotion is the process of using different marketing strategies and communications to increase the awareness of an event to drive attendance or participation. This can involve a variety of activities such as digital advertising, social media campaigns, public relations efforts, email marketing, and more. Effective event promotion targets the right audience, highlights key event features, and creates excitement that leads to engagement and attendance.
How do you organize a promotional event?
Organizing a promotional event involves several key steps:
Define Your Goals: Understand what you aim to achieve with the event (e.g., brand exposure, product launch, customer engagement).
Know Your Audience: Identify who you are targeting and tailor the event to their interests and needs.
Choose the Right Format and Venue: Decide on the type of event that best suits your goals and select a venue that aligns with your audience’s preferences and the event size.
Plan the Details: Detail every aspect of the event, including the schedule, logistics, catering, and entertainment.
Develop a Promotion Plan: Use appropriate channels to promote your event, such as social media, email invitations, press releases, and partnerships.
Execute: Run the event according to your plan, ensuring all staff members know their roles.
Follow Up: After the event, gather feedback from attendees and analyze the event’s success to improve future events.