Retail Activations / Tentpole Events
Retail Activation Services
Creating Engaging Retail Activations
Elevate your brand presence with ASTOUND’s Retail Activation Services. As a full-service retail activation agency, we specialize in designing and executing unique, immersive retail activations that make your brand stand out. From concept to launch, our team crafts memorable experiences that engage consumers and amplify your marketing efforts during key tentpole events.
Our activations are tailored to fit seamlessly into larger marketing strategies, leveraging tentpole events to maximize impact and visibility. Whether it's a product launch, seasonal promotion, or a major sales event, ASTOUND ensures your retail activation resonates with your target audience and leaves a lasting impression.
We provide end-to-end solutions for:
- Retail Activations / Tentpole Events
- Immersive / Experiential Retail
- Shop-in-Shop
- Pop-up Retail
- Interior and Environmental Design
- Store Façade and Exteriors
- Fixtures, Fit and Finish
- Customer Journey Mapping
- Permanent and Semi-Permanent Fabrication
- Custom / Experiential Hoarding
- Digital Integrations / Mixed Reality Experiences
- Wayfinding & Signage
- Window Displays
- Seasonal & Holiday Activations
Selected work
Kilburn was seeking a reliable and premium fabrication partner that they could trust with highly accurate fabrication and install.
Our job: Help one of the world’s premium brands stage a 45-minute presentation across the three locations that also served as a symbol for sustainable energy management. We used Niagara Falls between New York and Ontario to represent that overwhelming force of natural hydropower.
Following the 45-minute presentation from across the three locations, the kinetic walls opened up and the LED wall retracted off-stage to reveal the Falls. After the presentation, the VIP guests had the opportunity to take some beautiful photos with the vehicle and falls in the background.
The Crystals Mall played host to an exclusive one-day event which gave luxury retailers from the mall each a premium environment to display one of their key products.
Frequently Asked Questions
What is an example of a tentpole marketing?
Tentpole marketing refers to major promotional campaigns centered around significant events in the industry, such as product launches, major holidays, or popular cultural events. An example of tentpole marketing could be a large-scale marketing campaign by a technology company for the launch of a new smartphone during a major technology expo.
What are examples of tentpole movies?
Tentpole movies are blockbuster films that are expected to support financially the studio that produces them, due to their wide appeal and substantial box office earnings. Examples include major franchise films like "Avengers: Endgame" and "Star Wars: The Force Awakens."
What is a tentpole in entertainment?
In entertainment, a tentpole refers to a major, blockbuster release that is expected to hold up and financially support other, less certain projects within a studio or network. These are typically high-budget films or series expected to perform well at the box office or in viewership, supporting the company's earnings significantly.
What are big tent pole events?
Big tentpole events in the context of marketing and retail refer to major events that drive significant customer engagement and sales, such as Black Friday, Cyber Monday, Christmas season sales, or back-to-school promotions. These events are crucial for brands and retailers due to their high visibility and the substantial revenue they generate.