Shop-in-Shop
Shop in Shop Design
Creating Engaging Shop in Shop Designs
Elevate your retail strategy with ASTOUND’s Shop-in-Shop Design services. As a full-service marketing agency, we specialize in creating unique and engaging shop-in-shop environments that draw customers and enhance their shopping experience. Our team expertly designs these spaces to reflect your brand’s aesthetic and values while maximizing the use of retail space to spotlight specific products or collections.
Whether you are a host retailer or a brand looking to expand your presence within existing stores, ASTOUND provides comprehensive shop-in-shop solutions from concept to launch. Our designs not only attract attention but also encourage interaction and sales, creating a distinctive presence within a larger retail environment.
We provide end-to-end solutions for:
- Retail Activations / Tentpole Events
- Immersive / Experiential Retail
- Shop-in-Shop
- Pop-up Retail
- Interior and Environmental Design
- Store Façade and Exteriors
- Fixtures, Fit and Finish
- Customer Journey Mapping
- Permanent and Semi-Permanent Fabrication
- Custom / Experiential Hoarding
- Digital Integrations / Mixed Reality Experiences
- Wayfinding & Signage
- Window Displays
- Seasonal & Holiday Activations
Selected work
Kilburn was seeking a reliable and premium fabrication partner that they could trust with highly accurate fabrication and install.
Our job: Help one of the world’s premium brands stage a 45-minute presentation across the three locations that also served as a symbol for sustainable energy management. We used Niagara Falls between New York and Ontario to represent that overwhelming force of natural hydropower.
Following the 45-minute presentation from across the three locations, the kinetic walls opened up and the LED wall retracted off-stage to reveal the Falls. After the presentation, the VIP guests had the opportunity to take some beautiful photos with the vehicle and falls in the background.
The Crystals Mall played host to an exclusive one-day event which gave luxury retailers from the mall each a premium environment to display one of their key products.
Frequently Asked Questions
What is a shop-in-shop concept?
The shop-in-shop concept involves a brand or retailer setting up a designated space within another retail store to sell its products. This allows brands to benefit from the foot traffic and customer base of the host store while maintaining their unique brand identity and offering a specialized selection of merchandise.
What is a shop in a shop called?
A shop within a shop is commonly referred to as a "shop-in-shop" or sometimes as a "store within a store." This retail strategy allows brands to establish a presence within larger retail environments, distinguishing their specific products or services in a dedicated space
What is the SiS concept in retail?
SiS stands for "Shop-in-Shop." This retail concept allows one retailer or brand to rent space within another retailer's store to sell its products. It is a strategic collaboration that benefits both parties: the host gains rental income and potentially increased traffic, while the guest gains access to established customer bases and physical retail presence without the overhead of operating a full store.
Why shop in store?
Shopping in-store offers several benefits over online shopping. It allows customers to see, touch, and try products before buying, provides instant gratification without waiting for shipping, and can offer a richer shopping experience through personalized service and immediate customer support. Additionally, in-store shopping can be a social activity and provides the opportunity for impulse buys based on in-store promotions and interactions.