Wayfinding & Signage
Signage and Wayfinding
Designing and Building Onbrand Signage and Wayfinders
Navigate your brand to success with ASTOUND's Signage and Wayfinding services. As a full-service agency, we excel in creating and fabricating custom signage and wayfinding systems that enhance navigational ease and reinforce brand identity. Our team designs solutions that are not only visually compelling but also functionally superior, ensuring clear and consistent guidance through any physical environment.
Whether it's for corporate campuses, retail spaces, or event venues, our signage and wayfinding systems are tailored to meet the unique needs of each client, incorporating creative and strategic elements to improve overall visitor experience. From directional signage to informational kiosks, ASTOUND ensures your wayfinding solutions are on-brand and effective.
We provide end-to-end solutions for:
- Custom / Experiential Hoarding
- Customer Journey Mapping
- Digital Integrations / Mixed Reality Experiences
- Fixtures, Fit and Finish
- Immersive / Experiential Retail
- Interior and Environmental Design
- Permanent and Semi-Permanent Fabrication
- Pop-up Retail
- Retail Activations / Tentpole Events
- Seasonal & Holiday Activations
- Shop-in-Shop
- Store Façade and Exteriors
- Wayfinding & Signage
- Window Displays
Selected work
Harkins theatres was looking to fabricate and install custom features across several locations as part of a larger remodel initiative.
Frequently Asked Questions
What are the 4 types of wayfinding signage?
The four main types of wayfinding signage are:
Identification Signs: These signs identify a location, such as room names and numbers, facility entrances, or area designations.
Directional Signs: These provide directional guidance to visitors, helping them navigate to various sections within a space.
Informational Signs: These convey general information about the facilities, rules, regulations, or services.
Regulatory Signs: These include safety instructions, accessibility features, and legal requirements.
What is the difference between signage and wayfinding?
Signage refers to the use of signs and symbols to communicate information to a specific audience, primarily for identification, direction, or promotional purposes. Wayfinding encompasses a broader scope, including the use of signage, architectural elements, and spatial design to help people understand and navigate their environment.
What is an example of wayfinding signage?
An example of wayfinding signage includes the signs found in hospitals that guide patients and visitors to various departments like Radiology, Emergency, and Pediatrics. These signs are critical for helping individuals navigate complex routes within the facility efficiently.
What is the wayfinding signage concept?
The wayfinding signage concept involves designing a comprehensive and coherent system of signs that helps people understand and navigate spaces. The goal is to create a seamless experience by providing clear visual cues that guide users through an environment, minimizing confusion and enhancing accessibility.