Seasonal & Holiday Activations
Holiday Activation
Developing Unique Holiday Activations
Elevate your brand presence during the most festive times of the year with ASTOUND’s Seasonal and Holiday Activation Services. As a full-service marketing firm, we specialize in developing unique and engaging activations that capture the spirit of the season and connect deeply with consumers. Whether it’s a Christmas extravaganza, a Halloween scarefest, or a summer beach bash, our team crafts exceptional experiences that resonate with audiences and drive brand engagement.
Our holiday activations are designed to be immersive and memorable, incorporating everything from themed decorations and interactive installations to live entertainment and digital campaigns. With ASTOUND, you can transform any seasonal event into a powerful tool for brand growth and consumer loyalty.
We provide end-to-end solutions for:
- Retail Activations / Tentpole Events
- Immersive / Experiential Retail
- Shop-in-Shop
- Pop-up Retail
- Interior and Environmental Design
- Store Façade and Exteriors
- Fixtures, Fit and Finish
- Customer Journey Mapping
- Permanent and Semi-Permanent Fabrication
- Custom / Experiential Hoarding
- Digital Integrations / Mixed Reality Experiences
- Wayfinding & Signage
- Window Displays
- Seasonal & Holiday Activations
Selected work
Kilburn was seeking a reliable and premium fabrication partner that they could trust with highly accurate fabrication and install.
Our job: Help one of the world’s premium brands stage a 45-minute presentation across the three locations that also served as a symbol for sustainable energy management. We used Niagara Falls between New York and Ontario to represent that overwhelming force of natural hydropower.
Following the 45-minute presentation from across the three locations, the kinetic walls opened up and the LED wall retracted off-stage to reveal the Falls. After the presentation, the VIP guests had the opportunity to take some beautiful photos with the vehicle and falls in the background.
The Crystals Mall played host to an exclusive one-day event which gave luxury retailers from the mall each a premium environment to display one of their key products.
Frequently Asked Questions
How do you plan an activation event?
Planning an activation event involves several key steps:
- Define Your Objectives: Start with clear goals.
- What do you want to achieve with this activation?
- Brand awareness, customer engagement, product launch?
- Understand Your Audience: Who are you trying to reach? Tailor your activities and messages to resonate with your target demographic.
- Choose the Right Time and Place: Timing and location are critical. Select a venue and time that align with your audience’s availability and interests.
- Develop Engaging Content: What will captivate your audience? Think about themes, interactive elements, and visuals that will draw people in.
- Leverage Technology: Consider using digital and social media both to promote your event and to enhance the experience on-site.
- Measure Success: Set up ways to measure the effectiveness of your activation, such as through participant feedback, sales data, or social media engagement.
What is brand activation events?
Brand activation events are marketing campaigns designed to engage directly with consumers and create a memorable impact that reinforces the brand experience. These events can take various forms, such as pop-up shops, interactive exhibits, or immersive experiences, and are often used to launch a new product, boost brand visibility, or directly interact with customers to foster a stronger brand connection.